Terms and Conditions

MichaelKummer.com is owned and operated by MK Media Group LLC. The site was started by Michael Kummer (who remains the principal writer) in 2012 as a personal blog with the goal of sharing Mac and photography tips and tricks. Michael Kummer is still the principal writer and content provider for this blog.

The goal of michaelkummer.com is to share educational content in the areas of diet, fitness and technology. 

Below are the terms you agree to anytime you use michaelkummer.com, any of our apps, or other services.


To achieve our mission of sharing information and solutions to complex problems in plain and easy-to-understand language, we provide visitors with the knowledge, tools, and inspiration we believe they will benefit from to the best of our ability. Although we do our best to provide reliable and informative material, we cannot and do not make any representations or warranty with respect to the content on our site and apps. Use of our site, apps, and other services is done at your own risk.

Medical Advice Disclaimer

The information contained in this website is for educational purposes only. This site does not and can not provide medical advice for any person which requires direct medical care. It should not be used as a substitute for medical care and advice of your physician. There may be variations on the treatment that your physician may recommend based on individual facts and circumstances. Medicine is a dynamic science and should be considered accordingly. All visitors must evaluate the information at this site for their own purposes. 


MK Media Group and/or Michael Kummer Not Liable:  NEITHER MK Media Group LLC NOR Michael Kummer IS RESPONSIBLE OR LIABLE FOR ANY ADVICE, COURSE OF TREATMENT, DIAGNOSIS OR ANY OTHER INFORMATION, SERVICES OR PRODUCTS THAT YOU OBTAIN THROUGH THIS SITE.  You agree to defend, indemnify, and hold MK Media Group LLC, Michael Kummer, employees, and agents harmless from and against any claims, actions or demands, liabilities and settlements including without limitation, reasonable legal and accounting fees, resulting from, or alleged to result from, your use of this web site.

Confirm Information With Other Sources and Your Doctor: You are encouraged to confer with your doctor with regard to information contained on or through this web site. After reading articles or other Content from this Web site, you are encouraged to review the information carefully with your professional health care provider.

Call Your Doctor or 911 in Case of Emergency:  If you think you may have a medical emergency, call your doctor or 911 immediately. DO NOT USE THIS WEB SITE FOR MEDICAL EMERGENCIES.



Some jurisdictions do not allow the exclusion of implied warranties, so such exclusions may not apply to you. All disputes regarding the scope, force and effect of this Agreement, or the relationship, if any, between Michael Kummer and any User of this web site, including any claims based upon allegedly tortious conduct or breach of warranty, shall be brought in a court of competent jurisdiction in the State of Georgia.

The provisions in this Agreement concerning access, choice of law and forum, disclaimer of warranty, medical liability, general liability, indemnity and limits on damages shall survive the termination of this Agreement. 

If any provision of this Agreement is deemed unenforceable and/or invalid, no other provision shall be affected, and the remaining provisions shall be construed and continue with the same effect as if the unenforceable provision or invalid provision was not a part of the Agreement.

This Agreement may be assigned by MK Media Group LLC or Michael Kummer to a successor of MK Media Group or Michael Kummer and shall inure to the benefit of and be binding upon such successors and assigns.

Notice to MK Media Group LLC or Michael Kummer may be provided by first class mail or overnight courier to Michael Kummer, 12460 Crabapple Road, Suite 202 #120 Alpharetta, GA 30004.

You can not use any of our content for commercial purposes unless you have obtained the right to do so from us.

Feel free to use and translate our articles and guides as long as you add a clearly visible link or reference to our site (on every page), and indicate if changes to our content were made. You may use such content in any reasonable manner, but not in any way that suggests MK Media Group or Michael Kummer endorses you or your usage of our content.

MK Media Group Privacy Policy

MK Media Group stores and uses personal information provided by you when you visit our website, michaelkummer.com (regardless of where you visit it from), and interact with our services either as a visitor. MK Media Group respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.

We will never sell your information and will only share it with trusted third parties in order to continuously improve our service to you in accordance with this privacy policy.

Important Information & Who We Are

Purpose Of This Privacy Policy

This privacy policy aims to give you information on how MK Media Group collects and processes your personal data through your use of this website michaelkummer.com including any data you may provide through this website when you sign up for our service or sign up for our newsletter, take a survey and/or interact on our social media sites including but not limited to Instagram or Facebook.

This website is not intended for children and we do not knowingly collect data relating to children. It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.


MK Media Group is the controller and responsible for your personal data.

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy or our privacy practices, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

Contact Details

Full name of legal entity: MK Media Group LLC

Email address: [email protected]

Postal address: 12460 Crabapple Road, Suite 202 #120, Alpharetta, GA 30004, United States.

Changes To The Privacy Policy And Your Duty To Inform Us Of Changes

We keep our privacy policy under regular review. This version was last updated on Dec 8, 2020. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity data includes first name, last name, gender, and country of residence.
  • Contact data includes the billing address and email address.
  • Financial data includes billing address, email address, and payment card details (although we do not store this information as processed directly by our third-party payment provider).
  • Technical data includes internet protocol (IP) address, your login data, browser type and version, operating system and platform, and other technology on the devices you use to access this website, and may also include time zone setting and location, browser plug-in
    types and versions.
  • Profile data includes your username, password, and other membership information such as the date you first became a paying member, date when membership status was updated, your interests, preferences, feedback, and survey responses.
  • Usage data includes information about how you use our website and services.
  • Marketing and communications data includes your preferences in receiving marketing from us.
  • Health data includes your height, age, health conditions (such as diabetes, high blood pressure, or other metabolic issues), and any specific dietary requirements.

Special Categories Of Personal Data

Other than the limited health data that you voluntarily provide to us in order to customize meal plans, we do not specifically collect any other special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.

The only exception to the above would arise in relation to information that you share on our social media platforms when you choose to share content with us, message, or communicate with us and others via those platforms. When you volunteer such information to MK Media Group or Michael Kummer, via our site or social media platforms in order to comment on posts and articles, rate a recipe or video, ask or answer a question, mark content as favorite or to watch later, or in other such ways, the content submitted is still processed and stored by us. If you are logged in as a member, it may also be linked to your account. Furthermore, it may in some cases include your internet address, which is also potentially personally-identifying.

Please be careful with any personal or sensitive health information you submit or share on our social media platforms. Comments, success stories, and similar content can be visible to anyone visiting the site anywhere in the world! We do not filter user-submitted content for personal information or sensitive health information, and by submitting it you are giving permission to publish the content, process, and store it as needed for that purpose. This information may also be transmitted, processed, and stored by third-party service providers to detect spam and to ensure that the service works as intended. Please read through the social media platform’s own privacy policies to learn more about how you can control who can see the things you share.

If you do share sensitive health information about yourself on such platforms, it is understood that you have consented to do this but you are able to change your mind at any time by deleting any comments or photographs yourself. Please do let us know though if you have any difficulty here and need our help by using any of the contact details above.

We also collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we will treat the combined data as personal data, which will only be processed in accordance with this privacy policy.

If You Fail To Provide Personal Data

Where we need to collect personal data by law, or under the membership terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the membership contract we have or are trying to enter into with you (for example, to provide you with our additional services). In this case, we may have to cancel your membership, but we will notify you if this is the case at the time.

How Is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your identity data, contact data, and health data by filling out forms or surveys on michaelkummer.com, our social media platforms, or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
    1. apply for membership;
    2. request marketing to be sent to you;
    3. enter a competition, promotion or fill out an in house survey; or
    4. give us feedback or contact us in any manner.
  • Automated technologies or interactions. As you interact with the michaelkummer.com website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our cookie policy for further details.
  • Third parties or publicly available sources. We also receive Technical Data about you from various third parties, including but not limited to the following:
    1. Cloud infrastructure providers such as Flywheel, Google;
    2. Analytics providers such as Google, OptinMonster, Apple;
    3. Survey providers such as Google;
    4. Search engine information providers such as Google;
    5. Email providers such as Active Campaign; 

We may also receive contact data and financial data from providers of technical, payment, and delivery services such as Apple and Stripe.

How & Why We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data for the following reasons:

  • Where we need to perform the membership contract, we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Our Marketing Practices

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:

Promotional Offers From Us

We may use your identity, contact, technical, usage, profile and marketing, and communications data to form a view on what we think you may want or need or what may be of interest to you. This is how we decide which services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or purchased membership services from us, and you have not opted out of receiving that marketing.

Third-party Marketing

We will never sell your personal details to third parties for marketing purposes. Third parties do help assist us with our marketing services but are not permitted to use your personal data for any other purpose other than to help us serve you better.

Opting Out

You can ask us to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences OR by following the opt-out links on any marketing message sent to you.


You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the michaelkummer.com website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Change of Purpose

We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason, and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you, and we will explain the legal basis which allows us to do so or request your consent.

Please note that we may process your personal data without your knowledge or consent, where this is required or permitted by law.

Disclosures Of Your Personal Data

We may need third parties to help us provide services to you. Although we always strive to ensure that any access to your personal data by these third-party service providers is blocked, for some processes, we may not be able to do so without affecting the services that we need to deliver to you. Your personal data may therefore be shared if we are not able to block such access. These third parties are set out below for the purposes set out above.

External Third Parties such as Flywheel, Google, OptinMonster, Apple, Active Campaign, and Stripe;

We may also need to disclose your personal data to third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes in accordance with our instructions.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data Retention

How Long Will You Use My Personal Data?

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation with respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Details of other retention periods for different aspects of your personal data are available upon request from us by contacting us. In some circumstances you can ask us to delete your data: see [your legal rights] below for further information. In some circumstances, we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Legitimate interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

  • Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.
  • Consent means your explicit affirmative action to permit the processing of your personal data.

Third Parties

External third parties

  • Service providers acting as processors based in the US who provide IT and system administration services.
  • Professional advisers acting as processors or joint controllers, including lawyers, bankers, auditors, and insurers based in the USA who provide consultancy, banking, legal, insurance, and accounting services.
  • U.S. tax authorities, regulators, and other authorities acting as processors or joint controllers based in the U.S. who require reporting of processing activities in certain circumstances.

You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us to continue to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons, which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party), and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information, which overrides your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

  • If you want us to establish the data’s accuracy.
  • Where our use of the data is unlawful, but you do not want us to erase it.
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims.
  • You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information that you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain membership services to you. We will advise you if this is the case.

MK Media Group Comments Policy

This is our comments and web 2.0 policy. The goal of the comments section is to allow people to share experiences and insights and ask general questions.

To participate, users should be no younger than 18 years old.

These rules apply to everything done in the comments section of the MK Media Group website.


Our comments section is moderated by Michael Kummer and a group of freelancers on a weekly basis.

The moderators, commenters, and forum members are not health professionals. 

The moderators reserve the right to delete any messages deemed to be inappropriate or to violate these rules without notifying the author.

The moderators can ban a member from the comment section for violating any of these rules. An explanation will be provided if the user requests it.


The health information provided on MK Media Group is designed to support, not replace, the direct relationship between patients and health professionals.


We remind you that any message can be read, used, reproduced, and cited by all.

You have the possibility to erase or edit your own comments. If necessary, email [email protected] for assistance.


The moderators and members and anyone commenting should conduct themselves at all times with respect and honesty. Personal attacks are not allowed.

By using the MK Media Group comments section, you agree to post information that is true and correct to the best of your knowledge and is of your personal experience.

If the information you post is not personal experience, we request you to provide sources (references, links, etc.) whenever it is relevant and possible. All statements about statistics, data, studies, and new advancements in medicine should have trustworthy sources.

You are not allowed to post advertisements, for example, in the form of text links or banners.

All posts are automatically dated.

Mediavine Programmatic Advertising

For information regarding data collection by Mediavine ad partners including how to opt out of data collection, please click here.


You can contact the moderators of the MK Media Group comments section via this email: [email protected].

For further contact information, see our contact page.

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