About Michael Kummer

Michael Kummer is a former professional sprinter, a CrossFit athlete, and the founder of MK Supplements, a dietary supplement brand that offers freeze-dried organ meat sourced from 100% pasture-raised cattle. He also hosts the Primal Shift Podcast and a popular YouTube channel with more than 45,000 subscribers. 

Launched in 2012, MichaelKummer.com has been visited by more than 9 million people and currently reaches between 70,000 and 90,000 users per month.

On this site, Michael and his team publish rigorously-researched articles with links to sound scientific evidence on topics including: 

  • Athletic performance
  • Biohacking
  • Breathing techniques
  • Diet
  • Fitness 
  • Nutrition
  • Longevity
  • Light therapy
  • Intentional heat and cold exposure
  • Sleep
  • Stress management
  • Supplements

Michael’s Bio

Michael lives in the suburbs of Atlanta with his wife Kathy and their two children, Isabella and Lucas. The family operates a suburban homestead that features five beehives, more than 50 chickens, meat rabbits and geese. 

Born and raised in Salzburg, Austria, Michael is a two-time national champion in the 100 meter sprint. After retiring from competition, he became an avid CrossFitter and a healthy living enthusiast dedicated to optimizing his diet and lifestyle. 

Michael’s eight core healthy living principles are: 

  1. Prioritize sleep. 
  2. Follow a species-appropriate diet.
  3. Be physically active.
  4. Avoid the wrong types of stress. 
  5. Intentionally expose your body to the right types of stress.
  6. Reduce your exposure to environmental toxins.
  7. Be part of a community.
  8. Reconnect with nature.

Our Mission Statement

Our goal is to help people achieve optimal health by bridging the gap between ancestral living and the demands of modern society. 


Learn more about our team on our staff page, or use the links below to visit their LinkedIn profiles.

Michael Kummer
Founder and principal writer
[email protected]

Jim Malec
Managing editor
[email protected]

Brittany D.
Administrative Assistant
[email protected]

Contributing writers:

Silvia Fonseca AriasGraphic Designer
Ricardo Fonseca AriasVideo Editor

About Our Audience

As of October 2023, the audience size across our key channels was: 

  • MichaelKummer.com: 80,000 average monthly users
  • YouTube: 45,000 subscribers
  • Instagram: 18,400 followers 
  • Email: 18,000 verified subscribers

Contact Us

Here’s how to get in touch:

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