Noble Beef Protein Powder Review

Noble is a nose-to-tail protein powder made with beef protein isolate, freeze-dried beef organs, collagen and colostrum. While it certainly isn’t the lowest-cost option on the market, I appreciate its great taste, good mixability and best-in-class ingredient profile.

Here are some some of my key takeaways after using the product since October 2023:

• One serving contains 21 grams of protein, which is on par with most protein powders I’ve used before. For reference, an eight-ounce steak has about 56 grams of protein. 
• It’s delicious, despite the inclusion of freeze-dried organs. (Our kids love it, and they’re usually not a fan of the taste of organ meat.)
• It mixes easily with water, milk or kefir. I have not experienced any clumping or grittiness.
• It’s third-party tested and free of gluten, soy and artificial ingredients. However, it does contain xanthan gum and silicon dioxide, which I’m not a huge fan of. 

As I discussed in Episode 34 of my Primal Shift podcast, protein is one of the most important macronutrients (the other one is fat) because it’s responsible for a range of metabolic functions including building and repairing tissue, enzyme production, hormone regulation, immune function and more. 

Unfortunately, not everyone consumes enough protein from animal-based sources to supply their bodies with the essential amino acids necessary for optimal metabolic function. 

Using a protein powder can help fill that gap, but most of the products on the market are made from whey or soy, both of which are less healthy overall than protein derived from animals. (Whey is an animal-based product, but most whey protein powders are filled with junk ingredients.)

Noble is one of a small handful of products that leverage beef protein isolate instead of those cheaper alternatives, making it one of the healthiest choices available. 

Noble Protein Powder Review

My entire family has been following an animal-based diet for the past few years. Needless to say, we consume a lot of protein. In fact, protein makes up the majority of calories in each of our meals. But since there’s no such thing as consuming too much protein, we take every opportunity to squeeze in a few more grams — especially on days when we’re unusually physically active (like days we go to our CrossFit box).

I usually mix two scoops of Noble into a 16-ounce jar of kefir and drink it with my first meal of the day. My wife mixes one scoop of Noble with a glass of raw A2 milk that we source from a local farm. Both methods work well and taste great.

Our kids are 8 and 10, and have been raised on water (and lately, raw milk) as their primary source of hydration. Since they don’t get to drink fruit juices (except for the occasional raw apple cider in the fall) or other sugar-laden beverages, they love a glass of raw milk mixed with chocolate-flavored protein powder. 

That’s especially true for Lucas (our youngest one), who has been asking for Noble every morning. He’s currently going through a phase of picky eating, so I’m surprised that he isn’t bothered by the product’s subtle hints of beef organs. 

Ingredients

Most of the protein powders on the market contain one or more inflammatory ingredients, such as soy, artificial flavors, or synthetic sweeteners like sucralose. In fact, I can count the number of protein powders allowed in our pantry on one hand. 

What I like most about Noble is that it contains predominantly beef protein isolate, which is the purest form of powdered beef protein on the market. Most other protein powders on the market contain whey, soy, rice or other plant-based proteins that I consider less effective. 

While there’s nothing wrong with whey protein powder processed at low temperatures, most products on the market are processed using high heat that denatures protein molecules, making them less bioavailable and more prone to triggering food sensitivities.

On the other hand, plant-based protein powders often have incomplete amino acid profiles, rendering them less bioavailable and inherently ineffective for growing lean muscle tissue.

I also appreciate that Noble sources most of its raw ingredients from 100% grass-fed New Zealand cattle, including the beef protein isolate, organs and colostrum. (In fact, Noble works with the same raw ingredient supplier as MK Supplements, so I know their ingredients are the best money can buy.)

Freeze Dried Organ Meat and Colostrum

Noble is also the first beef protein powder I’ve come across that contains freeze-dried beef organs and colostrum. 

As I discussed in detail in my article about the health benefits of eating beef organs, liver, heart, kidney, spleen and pancreas are among the best sources of micronutrients (vitamins and minerals) for humans. So I think adding those organs to protein powder is a great idea from a nutritional perspective.

In fact, when I started MK Supplements back in 2021, I considered launching a collagen supplement that included beef organs. Unfortunately, the samples I received smelled very strong, and I wasn’t able to find a formulation that was suitable for market. So I’m thrilled that Noble was able to create a protein powder that includes a variety of beef organs that not even our picky eight-year-old seems to mind.

It’s worth pointing out that the amount of beef organs (plus colostrum) isn’t enough to satisfy your daily nutritional needs. Still, it is enough to fill minor gaps – especially if you already follow an animal-based or similar diet.

Specifically, Noble contains 250 mg of beef organs and colostrum. On a typical day, I consume approximately seven to nine grams of freeze-dried beef organs, and up to five grams of bovine colostrum.

Besides the core ingredients, Noble also contains Himalayan rock salt, xanthan gum, stevia, natural flavors and silicone dioxide. Also, it contains either natural vanilla flavor or Dutch cocoa powder and natural chocolate flavor, depending on whether you purchase the chocolate or vanilla version.

Mixability

For many people, it’s important that a protein powder mixes easily with water or milk. Clumping is usually not desired but unavoidable, unless the manufacturer adds additional ingredients specifically aimed at preventing it. 

That’s what Noble did by adding silicone dioxide, a flow agent that prevents caking and clumping, and xanthan gum, which thickens the texture of the mixed protein shake and acts as an emulsifier.

As a result, Noble mixes well with both cold and hot beverages, including water, milk and kefir.

If I had a say in Noble’s product formulation, I would omit those two ingredients because they add zero nutritional value but can potentially irritate the gut in people with extreme sensitivities.

At the same time, I have a fairly sensitive stomach and have not experienced any issues with Noble. 

At the end of the day, consuming a little bit of silicone dioxide and xanthan gum isn’t a big deal for most people. But I’d accept some clumping in return for a 100% clean product. (Let me know what your take on this is in the comments.)

Taste, Texture and Smell

Noble is delicious. There is no other way to say it. Frankly, I’m often the only one in the Kummer household who loves how a supplement or protein powder tastes. More often than not, my wife and kids don’t share my opinion. With Noble, it’s different. Everyone loves it, including our picky eight-year-old.

To be perfectly transparent, if you know how freeze-dried beef organs smell and taste (I do), you can tell they’re mixed in with the powder. But it’s not an unpleasant taste or smell, and I think Noble did a heck of a job masking them. 

That said, taste is always relative. For example, I find the taste of raw milk delicious, while others find it disgusting. So I can’t promise that you’ll love the taste of Noble. But considering my entire family does, I’d argue there is a good chance you’ll like it too.

Pricing

If you’re used to purchasing cheap protein powder at your favorite discount store or on Amazon, you might find Noble to be expensive.

One pouch sells for $79 and contains 30 servings.

In other words, Noble is definitely not the least expensive protein powder on the market. But considering the type of protein it contains (beef protein isolate instead of relatively inexpensive whey) and the extra beef organs and colostrum included in the formula, I think paying $2.63 a serving is well worth it.

The good news is that if you sign up for a subscription (you can cancel anytime), you save 10%. Conversely, you can use promo code MICHAEL at checkout to get 15% off the purchase price. (My discount code only works for one-time purchases; you can’t combine it with a subscription.)

Shop Noble

Noble is also available on Amazon for the same price, but unfortunately, you won’t be able to use my discount code.

Frequently Asked Questions

Summary and Final Verdict: Noble Is Healthy and Delicious, But Pricey

Noble is one of the three protein powders we keep in our pantry (the other two are Equip Foods Prime Protein and B.Rad’s Whey Protein + Creatine) because it has clean ingredients, is packed with high-quality beef protein, is nutrient-dense, and doesn’t contain any artificial sweeteners or inflammatory ingredients.

Our youngest son loves it, and I love that he proactively asks for Noble every morning. So my wife Kathy and I can rest assured that he’s getting a highly nutritious shake consisting of raw milk, beef protein isolate, beef organs and colostrum every morning.

Combined with the pastured eggs from our own hens, more meat and some bacon for breakfast, he does everything he needs to do to have an excellent start to his day.

Michael Kummer

Michael is a healthy living enthusiast and CrossFit athlete whose goal is to help people achieve optimal health by bridging the gap between ancestral living and the demands of modern society.